PDF EXERCISE REVIEW: 12 STEPS TO MAKING A LIVING WRITING, BY JEFF GOINS

PDF EXERCISE REVIEW: 12  STEPS TO MAKING A LIVING WRITING, BY JEFF                GOINS

By Joe Moore

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The numbered advice is from the suggestions in the PDF.

STEP 1

ESTABLISH A WORLD VIEW

 

COMPLETE THE STATEMENT:

PEOPLE CAN/SHOULD:

THESE ARE ALL ‘SHOULD NOTS,’ WHICH WERE A LOT EASIER TO RESEARCH

 

  • Not be so imitative of each other’s negligible minds in everyday life (especially the nationwide, 6-grade-reading-level thing behind it all.)

 

  • Or be instinctively, insatiably, addicted to 8x daily news reports about worldwide, fatal disasters and mass death.

 

  • Although the public educational need for repetitive online or supermarket-research-library pictures of Academy Award night gowns—shades of High School newspapers and yearbooks—seem just as mentally bottom-trawling for the self-billed sophisticates who rely on that sort of thing.

 

  • Along with never getting enough news desk dispatches trumpeting endemic unemployment or exaggerated economic stagnation which you will hear people repeating as intended by the “content producers” of the news.

 

  • At the local Seattle level, during sporadic rainfall the Weather staff of various TV news stations for several decades always say, “we needed the rain,”  which I’ve heard drones repeating in public, as you are aware of the occasional droughts affecting Western Washington.

 

  • Kindly refrain from slowing down on the freeway, holding up 4 traffic lanes to see if somebody is in pieces alongside the road when they’re actually changing a tire or getting water bottles.

ASSIGNMENT:

 

  • Write down your world view, in the format suggested by the chapter.

 

  • Write it on a Post-it note (if your mission is that concise) and put it on the front of your refrigerator. That way, every time you reach for a beer you’ll be reminded of the gravity of your WV.

 

STEP 2

CHOOSE A PROFILE/PLATFORM PERSONALITY

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AMONG THE 5 LISTED, PROMINENT, PERSONALITY (OR MARKETING) TYPES  SUCCESSFUL IN BLOGGING:

 

1.) THE JOURNALIST

Possibly, since this one is based upon asking questions.

 

2.) THE PROPHET

I’m not certain I’d aspire that high. As far as writing-related Prophets, this one would be hard to top even today.  You  might be aware of an 1898 novella, The Wreck Of The Titan, Or Futility, by Morgan Robertson, about a British cruise liner that strikes an iceberg in the North Atlantic and sinks? This was 14 years before it actually happened, with a similarly-named vessel.

Anyway, Jeff  Goins mentions Jamie Wright as an example of a prophet-type blogger, including rants and cussing.

 

  • The ugly, unpalatable truth, always unwelcome, rising like acidic stomach bile to the back of somebody’s mind (which the conscious and the subconscious did their level best to keep down), squarely contradicting a lifetime of self-serving, comfortable, status-quo illusions?

 

  • A limitless arsenal of life-and-career-boosting untruths as permanently influential as mass hypnosis, even after the usually ineffective truth of things has scorched away the molting veil of deception, revealing the hideous reality beneath?

 

“IF IT WALKS LIKE A DUCK AND TALKS LIKE A DUCK, IT’S A DUCK”

  • Organizational (job related) or intra-group (family, friends) deception, or lies, if you will, are usually justified by typically self-serving, stock phrases, audaciously intended to be comical and simplified enough to guarantee mass mental consumption (or “going viral”) when somebody even bothers to justify the worst kinds of insidious, combustive, chicanery, to say nothing of the clandestine or in-your-face rewards a person accrues through these means.

 

  • This applies whether small garnishes of non-actuality are organizationally sanctioned to the tune of billions of dollars, or more individual, job-advancement or personal-related matters closer to home.

 

  • “A lie told often enough becomes the truth.” Not only is this little gem never stated with indignation but instead with sanctimonious justification, it would make a hell of a fill-out-the-blank assignment.

 

  • How about an all-time example: “treat people the way you want to be treated.”  Nobody does that.

 

  • Lucrative, irreproachable, conventional careers (that is, offline, regular-world stuff) have been built upon horrendous, ruthless, lies (usually at somebody else’s awful expense), skeletons rattling, sometimes not completely de-boned of meat yet, and nobody can deny it.

 

“I Know Where Bodies Are Buried”

A  typically cavalier perspective on various degrees of systemic deception has been reduced to a gallows-humor metaphor, probably originating with some TV or movie screenwriter prior to its’ natural journey to the public consciousness.

What I’m about to say here applies mainly to the standard job site, office or otherwise, whether there’s 5 employees or 50,000.

  • For years the buried-body thing has been standard career justification or rationalization, not only for hellish-choice blackmail but also for corrosive, ice-blooded, life-destroying, suicide-inducing lies and their natural human handmaiden, corruption (whose success depends entirely upon somebody else’s ignominious, degrading downfall from Board Of Directors or Managerial grace.)

 

  • Or the irreversible psychological expense of the downward-bound party (including both debasing consequences, along with being disgraced company-wide), especially if another somebody else’s career or personal ascension is involved. No wonder a lot of people want to work from home.

 

This is a direct observation that most people have seen in smaller scale in various job settings (whether they admit it or not)  as further, concrete evidence of the sanctity and selfless altruism of human nature.

 

PROPHECY, ANYONE?

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  • Misplaced ambition in the truly interactive, organizational setting, as poisonous a career catalyst as the venom of any sea snake or Gila monster, who are well-known to gnaw into the bites and wounds they make, still suppurating in the unemployment line months after the initial attack at the office.

 

  • I think sea snakes (calibrated long ago on The Undersea World Of Jacques Cousteau as distilling venom 25 times stronger than Diamondback rattlers)  bite unlucky swimmers and sail off to Maloo, rather than chewing and rubbing it in like Gilas or disdainful, vengeful, personally vindictive managers do.

 

  • This is absolutely nothing  I’ve ever experienced in real life as a research basis of these observations.

 

3. THE ARTIST

I have no pretenses to art in writing. In fact I have set out to demystify the mythology, to debunk the ethereal smoke.

4. THE PROFESSOR

A much as I’d like to say this is the tag for me, there’s still a bit I need to learn before I bestow upon myself (or by public online demand) this otherwise clearly applicable title.

5. THE STAR

Not interested. Shallow connotations. Popularity contest? Everybody on the sidewalk in Seattle thinks they’re movie or TV stars, comic book movie heroes, until they reach an age bracket or physical state where it’s a harder sell. (Refer to answer #1, Mass Imitative Thinking.)

 

Assignment

Choose, then cultivate your online persona.

Verdict: 

Journalist or Professor. One has the questions, and the other has the answers.

 

STEP 3

LAUNCH A BLOG

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I already did 2 years ago. As the estimated general time frame of a blog succeeding, I’m still waiting for this shower of prosperity and money flowing like the River Styx as a direct proportional result of the long-term effort put into the blog.

 

STEP 4

ROCK ONE BLOG POST A WEEK

This is a reasonable suggestion. I started with a couple of 500s as a larval blogger a couple of years ago, then gradually from 750-to-1300s, not weekly, but a good informative post per month from March 2015 to around last October, I think, before I started a new site this year.

  • It has occurred to me that, left to my own devices, I’ll procrastinate the writing, but if somebody else (say, a 20-page, 4-figure, White Paper client) supplies the subject, such as Jeff’s exercise does here, then I can produce.

 

  • This PDF is a very good writing prompt because you have to think about the answers. And those answers will expand themselves into bullets as you revise, and the next thing you know you have 1,038 words and counting, with more source material to review.

 

My last post was in February, so I am not yet at the stage where I consider myself somebody to emulate or dispense career-boosting advice.

Pertaining to the bitter gap in post installments:

 

  • I had some minor WordPress issues with supposedly simple functions such as setting up a URL-related email address. I pressed the button half a dozen times. Nothing happened.

 

  • Same thing with the built-in, social media-migrating button. Creating an app? Excuse me?

 

  • I went for site verification for Google Webmaster tools, pressing the button at least 10 or 12 times among the different avenues—-all dead ends. No dice. These fiascos tend to make me skeptical about somewhat more complex tasks (marketing, finding clients) working out.

 

 

Assignment

Write at least 1 blog post per week, even if you have to join an abrasive study group to press you with red-scraping guidance or gritty motivation verging upon verbal abuse and personal rancor to keep you on schedule.

 

STEP 5

START AN EMAIL LIST

See an above paragraph for the august results I’ve had setting up a site-related email account, and between that and my highly sporadic output, I wouldn’t want to disappoint brain-influenced (theirs, not mine) subscribers by under-producing.

While on the subject of email lists,  I hear that cold emailing is the wave of the future. Viewing emailing as a form of copywriting, since you’re trying to convince somebody to do something, I imagine they  might be fun to write, since (compared to thinking up blog posts) they have to say a lot in a few words.

  • Be unconventional.

 

  • Border upon controversy to stand out.

 

  • Test the limits of what’s fatuously considered “professional” or good taste, or even what’s mentally accessible to the most readers, a 4th or 5th grade reading level?

 

  • You want to test the comprehensional limits of your writing upward on the Flesch-Kincaid scale, right? The 5th-grade-and-lower factions will iron themselves out, with a considerable degree of success, I’d say.

 

  • I can think of at least 2 or 3 bloggers/influencers (Jorden Roper and Brent Jones come to mind) who present themselves in unique, informative, point-blank terms and apparently its been successful.

 

Assignment

Sign up with an email service such as Convertkit, and start blasting emails. If I don’t get this WP email set up, I guess there’s other options.

 

STEP 6

PUBLISH A MANIFESTO

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Assignment

Repurpose a prior blog post, article, essay, or short story (and I would add detailed monogram, extended treatise, minimum 12-source term-paper, post-graduate dissertation with a bibliography as long as your arm, or angry, caustic, borderline-threatening letters to various Customer Service departments around the country), and forge it into a (Democracy-influenced, free-market-related) manifesto for your discerning email subscribers.

 

STEP 7

GET YOUR FIRST 100 SUBSCRIBERS

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I’m thinking, out of the daily (?) visitors to your site, a somewhat smaller number will subscribe (1 in 3? 3 in 5? {or 33% to 60%, for percentage enthusiasts}) so it’s time for me to buckle down and write more blog posts, for one thing.

 

Assignment

Roll through your social media accounts, beseeching them by text  (in unmistakable terms, if need be, is my own suggestion), to join your email list if they ever want to get anywhere.

 

  • Not only unfavorably comparing mental abilities, determination, and online accomplishments but also reminding them with infographics who’s getting paid and who’s not.

 

  • That should settle the hash of anybody who questions your system online.

 

  • This is probably easier said than done, and for a not particularly outgoing or ingratiating person, kind of off-putting. I must establish the website with more frequent posts, first.

 

STEP 8

PUBLISH 10 GUEST POSTS

  • While I’m  not arguing with what works, this sure seems like a lot of interaction and asking people for stuff.

 

Somewhere I read that, for somebody just starting,  it might be inadvisable, unless you’re a writing demon, to post 16 times a week to your embryonic site, which will take time to garner traffic, compared to guest posting on somebody else’s more prominent site which already has established traffic lanes, pre-existing readers for your guest posts.

 

This is my own as-yet-untested advice (to be implemented all at once as soon as my email-pitching journey coarsens), pertaining to guest post requests in particular.

 

APPROACH ‘A’

THE SOFT SOAP-AND GOOD LUCK

 

  • Be fawning.

 

  • Be obsequious.

 

  • Be self-abnegating throughout.

 

  • Tell them how great they are, more than 2 or 3 times.

 

  • Wait for nothing to happen.

 

APPROACH ‘B’

THE HARD SELL

(This Avenue Will Instantly Establish Client/Writer Or Even Pupa Freelancer/Venerable Influencer Parity Whether Email Pitching, Cold Emails, Or Guest Post Entreaties)

  • This approach is based strictly upon your non-pastoral mood at the time of composing the email, compounded by the motivating tone of the half-existent potential client’s job listing (contemptuous? Condescending? Under-paying?)

 

  •  Whether or not your freelancing exodus has been successful at all after quitting your job and blowing your go-to-hell roll you’d saved  (if you were even lucky enough to do that after monthly living expenses), which might tend to influence your mood or frame of mind at the time of client salutation.

 

  • Send a frowning profile picture with your website writing sample. Your scowl won’t be hoked up or artificial, either. It’ll be well-founded and all-too real.

 

  • Your near-mugshot profile picture will present the authentic you to prospective, Urban Legend clients, establishing you instantly as a person of integrity, somebody to be taken seriously as clearly conveyed in the web pix.

 

  • Upcoming Skype call to make you jump through hoops, and you still might not get the assignment?

 

  • Answer the call with an interested, but deadpan, all-business demeanor, it doesn’t matter how somebody’s day is.

 

  • Show obvious skepticism in your voice when the numbers come up, the payment rate.

 

  • I can pretty well guarantee that a near-funereal vocal tone will convey to the doppelganger prospect how serious, hard-working, and all-business you are.

 

  • Sigh or groan with obvious impatience or incredulity at different times throughout the terse, Jetson-type call to remind the theoretical, half-atomized client that you’re busy, too, your time is valuable also.

 

  • Important advice from Jorden Roper is to let go of the the well-indoctrinated “employee mindset,” demeaning yourself as a subordinate of the client rather than an equal business owner communicating with another business owner (with whatever lack of tact this will inevitably require, I will amend.)

 

Assignment

 

  • Cobble together a list of 10 websites you’d anything to guest post for and hit them up.

 

  • Then goose the list of possibles to 25-30, and with your hat in your hand, ask them if you can guest post.

 

STEP 9

GET 1,000 EMAIL SUBSCRIBERS

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The PDF says if you aren’t getting 100 new subscribers from every guest post, go back to the drawing board and exhume a list of 20-25 more websites you would happily sacrifice small, non-visible-to-the-public parts of your body to guest post for.

 

Assignment

Measure how well your guest posts are performing and how your traffic is converting until you get 10,000 subscribers.

 

LESSON 10

CONDUCT A SURVEY

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The purpose of the survey is to determine what your now-10,000 subscribers want from you rather than your having to guess.

Survey Monkey, Google Forms, or plain email will be the format choices you will have.

There are certain indispensable questions to keep in mind for your survey:

Step 1: The Survey

 

  • What do your clients want more of from you?

 

  • Would your subscribers pay for your online product? If so, how much? A price you would accept as realistic, a price both parties (especially you) won’t regret halfway through the proceedings, already contractually committed to unenviable rates?

 

  • How do you want it packaged and presented? (Whether it’s a PDF file, a physical product, a course, or a coaching program.)

 

STEP 2

Give Them What They Want

The idea is to have 10% of your subscribers reply for a representative sample. What did you get from the survey results?

 

  • Surprises?

 

  • Confirmations?

 

  • What do the results tell you about your next move?

 

Now you have feedback about what people want from your website and what they’ll happily pay for, premium rates. So, its time to deliver.

 

Assignment

Write your own survey, with your own questions added in to the basic advice, and spring it on your subscribers.

 

STEP 11

LAUNCH YOUR FIRST PRODUCT

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THE MVP: MINIMUM VALUABLE PRODUCT

The tenets of advice for this one are practical also.

 

  • Make it short.

 

  • Something that can be created in 2-4 weeks.

 

  • Above all don’t over-think. It’ll make you frustrated.

 

  • Paradoxically, you want customer feedback to help you improve your product or course, with different iterations along the way.

 

  • Target at least 10 copies of the product before you build it.

 

The PDF advises you not to proceed to step 12—-pulling down 10 grand—until you’ve made a yard ($1000, that is), so I can just leave my review off here, eh, now that I’ve hopefully established this is not a verbatim transcription or generic rehash?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Milodon Hemi

http://writerforcontract.com

Writing enthusiast, reading enthusiast.

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